Applicant Tracking System UK
The applicant tracking system UK recruitment teams can count on
From frontline to head office, our UK-based customers use Pinpoint to unify hiring across teams, personalise candidate experiences, and reduce admin.
Chosen by leading TA teams in the UK, and globally
Why Pinpoint is rated among the best applicant tracking systems in the UK
When UK hiring teams compare applicant tracking systems, Pinpoint is consistently ranked one of the top-rated UK-based platforms on G2, Capterra, and Software Advice.
According to the G2 Fall 2025 Grid for ATS, Pinpoint leads UK-founded systems in:
Ease of Use
Pinpoint scores 9.3 vs 8.6 category average
Likelihood to Recommend
94% of users would recommend Pinpoint
Quality of Support
Pinpoint scores 9.7 vs 8.4 category average
How Pinpoint compares to other top UK applicant tracking systems
Choosing an ATS depends on your organisation’s size, setup, and hiring needs. This comparison shows how Pinpoint fits alongside other well-known options in the UK.
Pinpoint
Best for: In-house talent teams at mid-market and enterprise businesses hiring across multiple brands, regions, and volumes.
G2 Rating (Fall 2025): 4.8 / 5
Eploy
Best for: Organisations that want a long-established UK applicant tracking system designed to support structured recruitment processes and reporting requirements.
G2 Rating (Fall 2025): 4.5 / 5
Jobtrain
Best for: Employers in the public sector or education who require a system that supports compliance and tailored workflows.
G2 Rating (Fall 2025): 4.4 / 5
Hireful
Best for: Small organisations that need a straightforward and affordable applicant tracking solution.
G2 Rating (Fall 2025): 4.6 / 5
Teamtailor
Best for: Smaller and growing teams that want an easy-to-use platform with built-in tools for managing candidate communication and employer presence.
G2 Rating (Fall 2025): 4.7 / 5
Pinpoint suits in-house teams that need a modern ATS with simple workflows for hiring managers, advanced analytics for talent teams, and the flexibility to handle high-volume roles without slowing anyone down.
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Pinpoint is the applicant tracking system built for UK-based recruiters
Built for UK hiring teams, trusted by global organisations. Pinpoint combines local expertise with the flexibility to support international growth.
UK and European data centres
Pinpoint stores your data securely in UK and European data centres.
UK data protection compliance
Pinpoint helps you stay compliant with GDPR and UK data protection regulations.
UK integration partners
Pinpoint connects with leading HR, video interviewing, and screening tools used by UK teams.
UK-based support
Pinpoint’s UK support team responds to enquiries in under two minutes during working hours.
Pricing in £s
Pinpoint offers straightforward pricing in pounds sterling, no exchange rate surprises.
UK job board integrations
Pinpoint integrates with UK-focused and global job boards across every industry.
UK TA teams that choose Pinpoint
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FAQs: Choosing the best ATS in the UK
What are the benefits of choosing a UK-based applicant tracking system?
Choosing a UK-based applicant tracking system gives recruitment teams tools and support built for the way UK organisations actually hire.
- Local expertise and relevance
UK-based ATS providers design their platforms around regional hiring practices — from multi-brand structures and high compliance standards to integration with UK job boards. This means a system that fits how your team already works. - Built-in compliance confidence
UK-based systems are developed with GDPR and local data protection laws in mind. You’ll have tools that make compliance easier — like region-specific data storage, consent management, and retention policies. - Faster, UK-time-zone support
Working with a UK vendor means access to support and implementation teams in your time zone who understand your market, your tech stack, and your recruitment challenges.
What are the top features of applicant tracking systems for organisations in the UK?
Most of the features you’ll find in any applicant tracking system will be useful to UK recruitment teams. But there are a some applicant tracking system features that organisations in the UK will find particularly helpful:
- Data protection tools: Functionality that makes compliance with local data protection regulations like the GDPR easier.
- Diversity and inclusion tools: Features like equality monitoring that are tailored to UK best practice around diversity and inclusion.
- Candidate experience features: Customisable careers page that includes employer brand content. Integrations with regional job boards (in addition to Indeed, LinkedIn, etc.) to connect with the UK’s best applicants. Automated interview scheduling and communications to save time and keep applicants engaged.
- Integrations: UK-based applicant tracking software is more likely to integrate well with other HR tools that are popular in the UK for a more user-friendly experience for talent acquisition and HR teams.
Because many applicant tracking systems have been designed and built in the US, with the US market in mind, the features they offer are automatically geared towards the US way of recruiting.
That’s not always a bad thing, but it’s something to consider when evaluating applicant tracking software for a UK organisation.
Pinpoint and other applicant tracking software providers that are based in the UK sell globally, but because their first customers were in the UK their feature set is often skewed to help UK recruiters.
Is Pinpoint’s ATS suitable for multi-location or multi-brand hiring in the UK?
Absolutely. Whether you’re hiring across multiple offices, regions, or brands, Pinpoint’s ATS UK platform allows you to customise workflows, permissions, and branding for each hiring stream—all while maintaining centralised control and visibility.
How does Pinpoint’s ATS help with compliance and data protection in the UK?
Pinpoint’s Applicant Tracking Software UK is fully GDPR-compliant, with built-in tools for consent management, role-based permissions, and data retention policies. It’s designed to meet the compliance expectations of IT, legal, and procurement teams in UK organisations.
To learn more about our security standards and certifications, visit our Security & Privacy FAQs.
What are the best applicant tracking systems in the UK?
The best applicant tracking systems in the UK include a mix of UK-founded and globally recognised platforms.
According to independent review data from sources such as G2, Capterra, and Software Advice, the top-rated options are:
- Pinpoint – UK-founded platform built for in-house talent teams at mid-sized and enterprise organisations hiring across multiple brands, regions, and volumes.
- Greenhouse – Used by organisations that value structured hiring and detailed analytics.
- Workable – Known for its simplicity, quick setup, and broad job-board reach.
- Eploy – UK-based provider supporting recruitment teams that want a configurable, data-driven approach to hiring.
- Jobtrain – UK-founded solution with strong adoption in the public and education sectors.
These systems are consistently rated highly for UK hiring teams because they offer GDPR-compliant data hosting, integrations with UK job boards, and features that reflect local recruitment practices.
How can UK recruitment teams ensure AI compliance when choosing an applicant tracking system?
With the UK government introducing new guidance on the responsible use of AI, compliance in recruitment technology is becoming a growing priority. HR and talent teams must be confident that any AI-powered tools used in hiring are transparent, auditable, and aligned with data-protection standards such as the GDPR.
When evaluating an applicant tracking system (ATS), UK organisations should look for:
- Certified AI governance frameworks: Vendors following recognised standards, such as ISO/IEC 42001, demonstrate that their AI systems are managed responsibly and transparently.
- Auditability and human oversight: The ability to see how AI decisions are made and maintain full control over hiring outcomes.
- UK and EU data protection alignment: Assurance that AI features comply with GDPR and UK data-retention requirements.
Pinpoint is one of the first applicant tracking systems globally to achieve ISO/IEC 42001 certification, confirming that its AI features meet rigorous international standards for safety, transparency, and accountability.
Learn more about Pinpoint’s ISO 42001 certification and approach to responsible AI.
How do I choose the best ATS in the UK for my company size and hiring volume?
Choosing the right applicant tracking system starts with understanding your hiring DNA — how, where, and how often you hire.
Before comparing software, take time to document:
- Hiring volume and pace – How many roles you hire per year, and how hiring activity changes seasonally.
- Role types and locations – Whether you’re hiring centrally, regionally, or across multiple brands or business units.
- Team structure and decision-making – Who’s involved in recruiting (TA, HR, hiring managers, finance, IT).
- Candidate experience priorities – How important a fast, branded experience is to your reputation.
- Compliance and data needs – For UK teams, this includes GDPR and local reporting requirements.
Once you’ve mapped your needs, involve key stakeholders to define must-have, should-have, and could-have requirements.
Then, prepare a clear demo plan to make the most of your evaluations — using a structured template to score each vendor consistently.
You can follow the full step-by-step process in our 7-Step Guide to Choosing the Right ATS and download the ATS Demo Agenda & Scorecard Template to help your team evaluate platforms effectively.
Finally, before signing a contract, confirm that:
- Your chosen ATS fits your hiring workflows and volume.
- All stakeholders are aligned on implementation and support.
- The total cost (licence, training, and maintenance) matches your budget and timeline.
Following these steps ensures you choose an ATS that scales with your organisation — whether you’re hiring dozens or thousands each year.