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Small Business Applicant Tracking System

Best Applicant Tracking System for Small Businesses

With modern applicant tracking software and unlimited help from our team, your small business will attract the right candidates, select the best, and wow your new hires from the moment they say ‘yes’.

Small Business Applicant Tracking System
Small Business Applicant Tracking System

Take the friction out of hiring

How small businesses hire the right people with Pinpoint ATS

Built-for-you careers page

A careers page that helps candidates understand why they’d want to work for you is key to attracting the best talent. With Pinpoint, you don’t need to hire an agency—we build you a branded careers page as part of the set up process.
Careers Website Design

Post to hundreds of job boards

Post to hundreds of job boards from within Pinpoint. No need to create separate accounts, and pay the same or less than you would if you bought the ads direct.
Job Board Advertising Software

Manage and engage candidates

Keep candidates up to date at every stage of the process with one-to-one and bulk email and text.
Recruitment Email Template

Collaborate with your team

Get everyone on the same page with customizable workflows, notifications, and comments. Use candidate scorecards to collate consistent feedback from hiring managers, without chasing for updates.
Recruitment Workflow Approvals

Build a talent pipeline

Build and nurture a database of candidates that are a great fit for your business, but who you haven’t been able to hire yet. Pinpoint automatically surfaces candidates from your talent pipeline that could be a great fit, each time you create a new opportunity.
Talent Pool Pipeline Refresh

Improve on diversity and inclusion

We built Pinpoint with D&I and its core. Implement, measure, and improve diversity and inclusion initiatives with tools like equality monitoring performance reporting, structured interviews, and blind screening.
Blind CV Software

Save time

Customizable workflows, automated interview scheduling, and automated notifications mean you’ll spend less time on repetitive recruitment tasks, and more time growing your business.
Interview Scheduling Software Invitation Example
Pinpoint Support Team

More than just software

We’re the team you never knew you needed; a wealth of recruitment expertise at your fingertips.

Whether it’s optimizing your recruitment advertising or improving your job descriptions, you’ll get unlimited access to our team of experts whose only job is to help you attract, hire, and retain top talent.

Find out more
All of the other ATS platforms were very grey, very corporate, and very old fashioned. Pinpoint is easier to navigate, had a fresher feel to it, and is more enjoyable to use.
Jess Hamilton

Businesses that use Pinpoint

Spend 83% less with recruitment agencies
Make hires 40% faster
Spend 80% less time on admin

Why Pinpoint’s the best applicant tracking system for small businesses

Get started fast

Pinpoint’s a powerful recruitment tool used by some of the best-known brands. But it’s designed in a way that makes it quick to learn, simple to use, and easy to get started. 

The hard work’s done for you

Setting up the system, building your careers page, creating templates, helping you choose where to advertise—we do the heavy lifting for you.

Get unlimited help and support

You don’t just get recruitment software, you get unlimited access to our team of recruitment experts who help you make better hires, faster.

Offer a competitive candidate experience

Through automation, pre-built templates, and a fully branded careers page your small businesses will offer the same quality of candidate experience as your larger competitors—even the ones with a full-time talent acquisition team.

Stop relying on recruitment agencies

By attracting more of the best applicants direct, you’ll spend less money on recruitment agencies, and make better hires.

There’s always that little bit of uncertainty with a new process, but everyone has adopted Pinpoint really well. I think that the efficiency and user experience of the system has helped to gain our team’s overall buy-in for the new process.
Hannah Irwin
Pivot Energy

Applicant Tracking System Business Case Template

Make your business case for an Applicant Tracking System using this free ATS Business Case Template.

Small Business ATS FAQs


Do small businesses use applicant tracking systems?


The short answer is “yes”. The long answer is “it depends”.

There are lots of reasons a small business would want to use an applicant tracking system. If a small business is struggling with one of these challenges, it’s likely that they are using an applicant tracking system already (or should be):

They want to minimize recruitment admin

Whether it’s posting to multiple job boards, scheduling interviews or getting feedback on interviews from managers, there’s a ton of admin in recruitment and that time could be better spent growing the business.

Spending less time on admin and having one central source of truth for everything to do with recruitment (from emails to interview schedules and offer letters) is the top reason small businesses invest in an applicant tracking system.

They want to hire the best candidates

The best candidates have choice. And Small Businesses often can’t afford the perks that larger organizations offer. By offering a better candidate experience, and getting to the offer faster they can compete with much larger businesses for the best talent.

They don’t want to rely on recruitment agencies

Small businesses don’t want to spend money unnecessarily. Recruitment agencies are expensive and don’t always get you the best result. Using the marketing features included with modern applicant tracking systems you’ll be able to quickly create a branded careers website, reach the right candidates on social media, and post your job to hundreds of job boards—and stop relying on recruitment agencies.


How to choose the right applicant tracking system for a small business


Most large organizations use an applicant tracking system but it doesn’t mean that all applicant tracking systems are right for small businesses.


Price is a major factor in the purchasing decision for small businesses but not all applicant tracking software vendors can offer pricing that’s competitive enough for small businesses.


Small businesses need to get up and running quickly. A simple user interface and a tool that’s easy to get up and running with fast is important.

Cloud vs On-Premises

Small businesses will usually look for an online applicant tracking system

Marketing tools

Most small businesses don’t have a dedicated in-house talent acquisition team. Recruitment marketing tools like a branded careers website, job board integrations, and social media recruiting tools are table stakes for small businesses choosing an ATS.

Candidate Experience

It’s hard for small businesses to compete for the best talent. Their larger competitors can often offer more benefits and a bigger salary.

That’s why small businesses need to choose talent acquisition software that will help them offer a stand-out candidate experience and move quickly. The goal is to make an offer to the right candidate quickly, before a larger competitor gets in there.

Small businesses use different HR software, payroll software, and assessment tools. When choosing recruitment software, they’ll need to find a vendor that integrates with their existing HR tech stack (not just the software that’s popular with bigger organizations).

Ability to scale

While there are lots of applicant tracking systems tailored towards the enterprise, there are lots applicant tracking systems tailored towards smaller business too.

If you’re planning to grow your business over time, you need something in between. An ATS that’s quick to implement, meets your budget, and has the right features and support to do what you need today, but that will grow with your business over time.