How CDL reduced time to hire by 30% using Pinpoint's automations
Technology
30%
reduction in time to hire
100%
acceptance-to-start rate
Faster responses
fewer delays for candidates
Executive summary
CDL transformed hiring with Pinpoint, replacing a clunky, time-consuming system with one that runs smoothly from start to finish. With automation handling repetitive tasks, the team now hires faster and more consistently. The process is easier for hiring managers, more engaging for candidates, and has delivered faster hiring and a 100% acceptance-to-start rate.
Industry
Technology
About CDL
CDL is one of the UK's leading software houses, building technology that powers much of the country's finance and insurance sector. From comparison websites to mobile apps, CDL's software supports more than 600 employees based at its Stockport campus. The company continues to expand its AI and digital innovation capabilities while maintaining a people-first culture.
Why Pinpoint?
CDL was looking to replace its current clunky ATS for one that could automate repetitive work and streamline collaboration across busy teams. After assessing seven providers, Pinpoint stood out for its ease of use, automation workflows, and onboarding capabilities. The platform offered more features than CDL's previous system, and its intuitive design meant hiring managers could adopt it with minimal training.
“Pinpoint has changed how we work with people. The whole process feels more connected, more efficient, and more human.”
Jed Shaw
Talent Acquisition Manager, CDL
Use Case
1
Turning hours of admin into minutes with automation
The challenge
Before Pinpoint, CDL's hiring process demanded constant manual coordination. Scheduling interviews required juggling multiple calendars, sending individual emails, and chasing responses from hiring managers. Without automation, repetitive tasks limited efficiency and left little time for strategic work. As a one-person TA team managing multiple vacancies, Jed needed a system that could handle the admin while maintaining a personal, consistent experience for every candidate.
The solution
Pinpoint's automation workflows connect each stage of the hiring process, ensuring that candidate actions automatically trigger the next step. When a candidate applies or completes a task, interviews are scheduled, right-to-work and hybrid-policy checks run in the background, and assessment tests, background screenings, and onboarding communications are sent automatically. This creates a faster, more consistent experience for both recruiters and candidates. Integration between Pinpoint and CDL's HRIT system also ensures smooth handovers, from contracts to equipment requests. The result is a fully connected hiring process that operates smoothly and can scale without extra headcount.
30% reduction
in time to hire
Greater efficiency
across TA and managers
Faster
and more consistent communication
Pinpoint's automations have completely changed how I work. Tasks that once took days now happen in minutes, and the process runs on its own. Hiring managers even asked if I'd been working weekends because everything kept moving. It's given me back hours every week and made the whole process run far more efficiently.
Jed Shaw
Talent Acquisition Manager, CDL
Use Case
2
Keeping new hires engaged through long notice periods
The challenge
Many of CDL's software developers serve three-month notice periods before joining. Without a structured way to maintain engagement, candidates risked losing momentum and connection with the company. CDL needed a consistent, branded pre-start experience that kept new hires informed, confident, and excited, to ensure every accepted offer translated into a day-one arrival.
The solution
Pinpoint's onboarding portal gave candidates a single, centralized hub for their new hire journey. They could complete forms, watch welcome videos from senior leaders, read FAQs, and see what to expect during their first weeks. Automated updates replaced manual check-ins, creating regular touchpoints and reinforcing CDL's culture of care and communication throughout the pre-start phase.
100%
acceptance-to-start rate since launch
Stronger
cultural connection before joining
Pinpoint's onboarding has completely changed how people experience the waiting period between acceptance and day one. We've had a 100% acceptance-to-start rate since launching it, which is incredible.
Jed Shaw
Talent Acquisition Manager, CDL
Use Case
3
Creating a consistent, human candidate experience
The challenge
CDL's hiring process needed to reflect its people-first values at every stage. In the past, communication with candidates could be inconsistent, and long gaps between updates risked leaving a poor impression. Jed wanted a way to keep candidates informed and respected throughout the process, even when they weren't moving forward.
The solution
Pinpoint's automation workflows helped CDL maintain timely, transparent communication with every applicant. Rejection messages, follow-ups, and interview updates are now sent automatically, but still feel personal and consistent. The approach ensures every candidate experiences the same courtesy and clarity while freeing time for Jed to focus on relationship building.
Consistent
branded communication at every stage
Faster responses
fewer delays
Improved
candidate experience end to end
We never want anyone to feel ignored. Even when a candidate isn't moving forward, they still hear from us. Pinpoint makes it easy to keep that communication timely and respectful, and it shows candidates that we value their time.
Jed Shaw
Talent Acquisition Manager, CDL
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Love for Pinpoint
“Everyone instantly saw how much better Pinpoint was. And the feedback we've had is that people say it looks nice, and very, very easy to use.”
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“We want to be the employer of choice, and having Pinpoint on board is going to help us achieve that.”
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“We no longer do anything outside Pinpoint. All correspondence is visible in one place, and we've been amazed by the speed of candidates' responses. It's like a new world to us.”
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“One of the most valuable aspects of Pinpoint for us has been the richness of data it provides. Where we previously had a more limited view of the hiring landscape, we now have clear, actionable insights that allow us to make confident, informed decisions.”
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“As a system, I really do think it's excellent. It makes sense, it flows, it's nice to look at. It doesn't feel like work.”
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