At Pinpoint, we’ve always focused on building technology that feels thoughtful and dependable. For us, innovation has never been about adding features for the sake of it. It’s about creating tools that help teams hire better while keeping fairness, accuracy, and transparency at the center of everything we do.
And now, that commitment has been recognized through ISO 42001 certification, the new international standard for managing AI responsibly.
It’s a framework that ensures organizations build and use AI with clear governance, accountability, and continuous improvement.
We’re proud to be one of the first applicant tracking systems to achieve this certification. For Pinpoint, it means our approach to AI has been independently verified against the highest global standards. For our customers, it means the technology they use every day is designed and maintained with care, transparency, and integrity.
Earning the ISO 42001 is another step in building technology teams can trust. So, we thought we’d walk you through why we decided to pursue the certification and how we did it.
The ISO 42001 standard
As we’ve mentioned, ISO 42001 is the first international framework that helps organizations manage AI responsibly. It centers on an Artificial Intelligence Management System, or AIMS, which brings together the policies, processes, and checks that guide AI from design through deployment and monitoring.
In simple terms, it helps make sure that AI systems are built and managed in a way people can trust. It asks companies to have clear processes, defined ownership, and a way to review how their AI performs over time.
We believe that when technology plays a role in hiring, it has to be fair, explainable, and reliable. ISO 42001 gives us the structure to show how we meet those expectations every day.
How we see responsibility for AI
Pinpoint doesn’t build foundation AI models. Instead, we work with trusted partners to power specific AI features in our platform. Our responsibility is to make sure these tools are used in a way that’s safe, transparent, and appropriate for hiring.
That starts with due diligence. We assess how each provider handles data, review their security standards, and assess fairness, accuracy, and reliability. We also keep detailed records of how AI is used within our platform, so every output can be traced back to its source if needed.
But it’s all part of a shared effort. Our providers are responsible for developing models that meet strong ethical and technical standards, and we’re responsible for how those models are used within Pinpoint, how results are reviewed, and how performance is monitored over time.
Our customers trust us with an important part of their business. That trust means we have to hold ourselves and anyone we partner with to the highest standards, especially when it comes to AI. ISO 42001 helps us make sure every system we build or use reflects that responsibility.
Our journey to ISO 42001 certification
We chose to pursue ISO 42001 as the natural next step in how we build and manage AI. It wasn’t something we had to do, but a way to show what responsible leadership in our space looks like.
The standard gives us a way to show that the systems behind our AI features are as thoughtful and reliable as the features themselves.
It also gives us something practical. As AI becomes more common in hiring technology, having a clear framework for governance and risk management helps us stay proactive.
It gives customers confidence that we’re not just jumping on the AI bandwagon; we’re leading it, and doing so ethically and transparently.
Here’s what the journey looked like.
Starting the process
Our journey toward ISO 42001 began earlier this year as part of a broader effort to strengthen how we manage and oversee AI within Pinpoint.
The goal was clear from the start: to make sure our AI systems are transparent, well-governed, and continuously improving.
We started planning in the second quarter of 2025, with the main implementation work taking place over the summer.
We defined our AIMS and audit scope to include both our roles as an AI provider and user, reinforcing that accountability is shared across the company. Using Vanta, we centralized all compliance information and evidence, which helped identify the additional processes and controls needed to align with ISO 42001 requirements.
We selected Sensiba as our auditors, choosing them for their practical approach and knowledgeable team.
Building the framework
The certification effort was led by our Operations team in close partnership with Engineering and Product. Together, they established the foundation for our AIMS, which, as we mentioned, is the framework that connects how we design, evaluate, and oversee AI across Pinpoint.
To guide the work, we formed an AI Governance Council made up of several members of our senior leadership team. The council reviews results, assesses risks, and ensures that responsible AI stays aligned with the rest of the business.
The work involved reviewing and refining existing processes, introducing clearer documentation, and formalizing internal reviews to keep continuous improvement at the core of how we operate.
We introduced AI Impact Assessments and performance reviews to track fairness, accuracy, reliability, and accountability. We use these to evaluate our position within the AI ecosystem and as an exercise to anticipate what’s coming down the track.
We saw the ISO 42001 as a framework to formalize what we were already doing. It helped turn our existing practices into something measurable and repeatable, and it gave us confidence that the way we build and review AI meets an exceptional standard.
The audit
The audit took place towards the end of Q3. Our auditors from Sensiba highlighted strong documentation, traceability, and performance monitoring throughout our systems.
Achieving certification was a company-wide effort that brought together people from every part of Pinpoint.
It helped us strengthen how we work together, how we review our AI systems, and how we maintain trust in the technology our customers use every day.
Pinpoint’s approach to achieving ISO 42001 was thoughtful, structured, and well-executed. Their commitment to aligning responsible AI practices with business objectives set a strong example for others in the industry. The collaborative and well-prepared team made the audit process smooth, and we look forward to continuing our partnership.
Looking ahead
ISO 42001 has given us a clear foundation for how we build and manage AI at Pinpoint. The certification process helped turn our previous processes into something measurable, shaping how we design new features and how we keep improving the ones already in use.
Of course, it doesn’t stop there. We’ll continue expanding our governance practices, refining how we evaluate AI in real-world use, and sharing more of that work so customers can see how responsible AI comes to life inside Pinpoint. Our goal is to make these practices feel like a natural part of how hiring technology should work.
If you’d like to know more about our approach or how we’re applying responsible AI across the platform, our team is always happy to talk.
