Pinpoint How-To Webinar Series

How to build a human, authentic employer brand in the AI age

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Thursday, December 10

4:00 PM GMT / 11:00 AM ET / 8:00 AM PT


In this session:
1. Why AI is making most employer brands worse and how to stand out
2. A 3-phase playbook: Discover your true EVP, embed and activate it, then measure what's working
3. Real examples, common obstacles, and what good actually looks like

Adam Horne of OpenOrg shares the framework for building an employer brand that's genuinely honest, human, and hard to ignore.

Hospitality

65%

reduction in time to hire

Streamlined

casting day coordination

Increased

candidate communication

“With these new tools, we’ve set a good foundation to scale our hiring while maintaining our culture and delivering a really great candidate and employee experience.”
Michael Easton
Head of Employee Value Proposition, citizenM
Nonprofit

Strengthened

candidate engagement

Increased

candidate trust

Reduced

reliance on paid ads

“Pinpoint has completely changed how we work. We're more efficient, more consistent, and better equipped to give every candidate a great experience.”
Emma Bishop
Resourcing Manager, Blue Cross
Professional Services

Lower

risk of candidates stalling

Improved

visibility for TA leaders and stakeholders

3,500

employees supported in the states

“I just love that I can manage everything and every role in one place without having to jump between systems.”
Liz Mellor
Head of Talent Acquisition for North America, Davies Group
Retail

Centralized

visibility on all candidates

100+

locations supported

Strengthened

hiring manager adoption

“It’s been really lovely using Pinpoint to align things a bit more. Across the board now, all of our candidates are getting a more similar experience, and the communication they’re getting is much stronger.”
Adam Barnes
UK&I Retailer, Lush

Love for Pinpoint

F
Faye
“We have been using Pinpoint for roughly a year now and the experience has been great!”
4.5/5
Emma Bishop
Resourcing Manager, Blue Cross
“Pinpoint has completely changed how we work. We're more efficient, more consistent, and better equipped to give every candidate a great experience.”
testimonial
RT
Rachel Todd
Senior Talent Acquisition Specialist, Icario
“The value that Pinpoint brings is incredible for the price. It's half the price of our old ATS and brings double the value.”
testimonial
LJ
Leslie Johnson
HR Director, CGT
“The scheduling feature in Pinpoint is phenomenal — it saves time that we're able to devote to other functions. Pinpoint has given us the opportunity to spend more time on higher-value work because the recruiting piece takes care of itself.”
testimonial
Karen Blackburn
Head of Talent and Global Mobility, LUSH
“Everyone instantly saw how much better Pinpoint was. And the feedback we've had is that people say it looks nice, and very, very easy to use.”
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Jed Shaw
Talent Acquisition Manager, CDL
“Pinpoint has changed how we work with people. The whole process feels more connected, more efficient, and more human.”
testimonial