Pinpoint How-To Webinar Series

How to build a human, authentic employer brand in the AI age

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Thursday, December 10

4:00 PM GMT / 11:00 AM ET / 8:00 AM PT


In this session:
1. Why AI is making most employer brands worse and how to stand out
2. A 3-phase playbook: Discover your true EVP, embed and activate it, then measure what's working
3. Real examples, common obstacles, and what good actually looks like

Adam Horne of OpenOrg shares the framework for building an employer brand that's genuinely honest, human, and hard to ignore.

Hospitality

65%

reduction in time to hire

Streamlined

casting day coordination

Increased

candidate communication

“With these new tools, we’ve set a good foundation to scale our hiring while maintaining our culture and delivering a really great candidate and employee experience.”
Michael Easton
Head of Employee Value Proposition, citizenM
Nonprofit

Strengthened

candidate engagement

Increased

candidate trust

Reduced

reliance on paid ads

“Pinpoint has completely changed how we work. We're more efficient, more consistent, and better equipped to give every candidate a great experience.”
Emma Bishop
Resourcing Manager, Blue Cross
Professional Services

Lower

risk of candidates stalling

Improved

visibility for TA leaders and stakeholders

3,500

employees supported in the states

“I just love that I can manage everything and every role in one place without having to jump between systems.”
Liz Mellor
Head of Talent Acquisition for North America, Davies Group
Retail

Centralized

visibility on all candidates

100+

locations supported

Strengthened

hiring manager adoption

“It’s been really lovely using Pinpoint to align things a bit more. Across the board now, all of our candidates are getting a more similar experience, and the communication they’re getting is much stronger.”
Adam Barnes
UK&I Retailer, Lush

Love for Pinpoint

BT
Bradley T.
“The user interface and organisation of data are big selling points. Ability to track the process all the way through for applicants and communicate in house through the system are very helpful.”
4.5/5
MH
Megan H.
“I like how we can track all the stages and easily go between stages. I also love being able to queue candidates up.”
4.5/5
VW
Vicky Watson
Head of HR, Tata Chemicals
“We no longer do anything outside Pinpoint. All correspondence is visible in one place, and we've been amazed by the speed of candidates' responses. It's like a new world to us.”
testimonial
CD
Chris Dodds
Head of Talent Acquisition, LOCALiQ
“You guys are ahead of the curve of what other ATSs are doing. And we want to partner up.”
testimonial
BN
Brandy Nance
Sr. HR Compensation Consultant, Georgia Institute of Technology
“Pinpoint stands out from many competitors due to its clean interface and strong focus on candidate experience. Compared to tools like Greenhouse or Workable, it's easier to learn and operate with minimal training.”
10/10
VW
Vicky Watson
Head of HR, Tata Chemicals
“My team all tease me that people will think I'm working for Pinpoint because I love it so much, but it genuinely is really good. It's done everything we wanted it to and more.”
testimonial